Technology Marketing That Been Using By The Hotel

Sunway Putra Hotel, Kuala Lumpur

  Situated directly opposite the iconic Putra World Trade Centre (PWTC), Sunway Putra Hotel is within easy reach of the country’s busiest financial centre and trendiest shopping haven. The hotel is located next door to the all-new Sunway Putra Mall – where visitors can uncover never-ending discoveries, excitement-packed retail and entertainment experiences. 

   The hotel is only less than 3 kilometres away from the city's renowned Petronas Twin Tower or more popularly known as KLCC Twin Towers and is a popular choice for many who want to stay away from the hustle and bustle of the city yet still close enough to get into the financial, tourist and fashion hub of Kuala Lumpur. KLCC encompasses the country's most prestigious shopping destinations and robust commercial district. There is scheduled shuttle service daily to KLCC from the hotel.

Facilities Hotel

 Fitness centre 

 Swimming pool

  Dining In That Hotel

Coffee house

Gen Japanese restaurant

Atirium Rounge

Cherootz

  Meeting & Event

Business meeting

weeding event

  

  Rooms & suites

SUPERIOR ROOM

DELUXE ROOM

FAMILY ROOM

CLUB ROOM

JUNIOR SUITE

CLASSIC SUITE

2 BEDROOM CLASSIC SUITE

 CLUB SUITE

CLASSIC PREMIER SUITE

The Tecnology Marketing That Been Used By Sunway Putra Hotel, Kuala Lumpur

Before that, what is technology marketing?

  Marketing technology is the software that helps you execute your marketing activities. Marketing Technology is the business-to-business (B2B) marketing industry’s term for applications that help you succeed with modern marketing activities.

  These marketing activities aren’t just about sending emails to contacts in a database. They also apply that data to determine who should receive an email, what type of email to send, and the best time of day to send it.

  Marketing Technology is a rapidly growing category of software. The evolution of Marketing Technology has given business to business marketing professionals many advantages. Because of the technology, that can execute marketing at scale. Scale means reaching your contacts and accounts in the hundreds and thousands without manual processes.

The technology mareketing that been used by Sunway Putra Hotel, Kuala Lumpur is ...

• Expedia.com.my

  

  Expedia.com makes it easy to find the holiday that is right for you. Launched in November 1998, Expedia.com is operated by Expedia, Inc., the world's largest online travel company. Expedia.com is the largest online travel provider for the UK, serving millions of travellers every year. Millions of published and discounted fares on flights on over 450 airlines. A directory of more than 321,000 accommodation properties world-wide from Hotels to Holiday Rentals. Car hire from the top rental companies. Build-your-own holiday packaging technology. Train tickets. Cheap deals in popular destinations. A vaste range of activities and things to do in the United Kingdom and around the world

•  Hotel.com

  


  Hotels.com is a leading provider of hotel accommodation worldwide, offering booking services through its own network of localized websites and telephone call centers.

  Hotels.com gives travellers one of the widest selections of accommodation on the net, including both independent and major chain hotels as well as self-catering in over hundreds of thousands properties worldwide. The company offers a one-stop shopping source for hotel pricing, amenities and availability and also specialises in providing travellers with accommodation during sold-out periods.

• Agoda

   Agoda is one of the world’s fastest-growing online travel booking platforms. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by Booking Holdings Inc. – the world’s largest seller of rooms online.

  Agoda is headquartered in Singapore, with 53 offices in major cities across over 30 countries and over 3,700 staff worldwide. It provides a network of over 2 million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews.

  Agoda was a pioneer in non-hotel accommodation, offering villas and homes throughout the region from the very start.

• Booking.com

  


   Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings, Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.

   With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in over 40 languages, offer 28,802,762 total reported listings, and cover 136,123 destinations in 228 countries and territories worldwide.

•  Getaroom

  

  

  Getaroom.com is a Dallas, Texas-based online hotel reservation site that allows customers to view sales and promotional rates on hotel rooms, read hotel reviews and view photos for over 100,000 hotel properties. Getaroom.com was founded in 2009 by travel industry executives Robert B. Diener and David Litman. In 1991 Diener and Litman founded the Hotel Reservations Network, now known as Hotels.com. Litman served as CEO and Diener as president until the end of 2003. 

References

• 1974 - 2017 Sunway Berhad and its group of companies ('Sunway') by Sunway International Hotels & R , https://putra.sunwayhotels.com/.
• By Sangram Vajre, Technology marketing, http://www.dummies.com/business/marketing/what-is-marketing-technology/
• 2018 Expedia, Inc. All rights reserved., https://www.expedia.co.uk/g/rf/about-us
• 2018 Hotels.com, L.P. All rights reserved, https://www.hotels.com/hotel-deals/about-us/
• 2005-2018 Agoda Company Pte. Reserved,https://www.agoda.com/info/about-agoda
• 1996-2018 Booking.com™. All rights reserved, https://www.booking.com/content/about.en-gb.html.
•  December 2017, https://en.wikipedia.org/wiki/Getaroom.com

#technologymarketing #syuencollege #collegesyuen #assigmente-commerce #hotelstudent

Marketing Trend In Any Industry

Market Trend Analysis

 

   Market trend is the process of evaluating changes to your market and anything that alters the market your company operates in. Looks at how your industry started in the market, how it's grown, and where it's expected to go.

    A market trend is a perceived tendency of financial markets to move in a particular direction over time.These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time.

Example Of Market Trend 

  Traveloka is one example of market trend. Traveloka is an Indonesian unicorn company that provides airline ticketing and hotel booking services online with the focus on domestic travel. 

About Treveloka 

 Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform, enabling customers to create moments together with their loved ones. Traveloka offers flights, hotels, trains, flight with hotel packages, attractions & activities, connectivity products, airport transports, and buses. 

  The company has established partnerships with more than 100 domestic and international airlines, serving more than 200,000 routes worldwide. It also has the largest direct accommodation inventory, varying from hotels, apartments, guest houses, homestays, to villas and resorts. Traveloka provides more than 40 payment options for customers in Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines,

with 24/7 assistance from local customer service in their native languages.

  

 

  The Traveloka mobile app has been downloaded more than 30 million times, making it the most popular travel booking app in the region.

How Traveloka Promote they Product

•  Creating additional benefits for special customers
  

• Creating special room type to include lunch or dinner

• Promomonday
• Combo deals

• Offering promotions with basic deal and minimum stay periods 

  Company Or Partners That Involves In Traveloka

Company or partner Hotel that involves in Traveloka

Company or partner Airline that involves in 
Traveloka

Advantages And Disvantages using the traveloka

Advantages

a. Systems & Technology

• Traveloka mobile websites and applications use the encrypted HTTPS private network. 
• For payment via credit card only, Traveloka partnered with CyberSource®, your credit card data can not be read and used by anyone. 
• The transaction process is fast, easy and highly efficient. 
• Offers a very cheap and competitive price from the original price. 
• Payment options vary. 
• Payment on Traveloka can be paid via Indomaret. 

b. Content User Interface

• The names and logos emblazoned give distinctive features and make it easy to be known to many people. 
• On the Traveloka web page he prefers a machine or airplane tikel search program as well as hotels. 
• Traveloka has original and unique content, as seen from promotional sentences and web explanatory sentences. 
• The placement of the ticket search menu template is very good and not too disturbing. 
• Attracts visitors to explore the blue theme as well as some banners and icons. 
• Ease of navigation and interaction can be seen from some bar features. 
• Traveloka show ratings and reviews from TripAdvisor 

c. Security

• Traveloka implements an international standard security system to protect the confidentiality of your data and transactions. 
• Secure deals on Traveloka with SSL Technology from RapidSSL with authenticated Certificates. 

Disvantages

a. Systems & Technology

• The price is very cheap make people do not believe. 
• Only serve the purchase of airline tickets and hotels. 
• Many irresponsible people abuse the authority by using the same web domain name 'Traveloka'. 
• Payment on Traveloka can be paid via Indomaret but can not with ePay BRI. 

b. Content User Interface

• The site is too crowded and a variety of gif, icon and other consumer makes with weak bandwidth, will be disrupted. 
• Scroll down is used to make users feel overwhelmed with a variety of placement widget and promo box more. 
• In international flights, it has not covered the whole world, only for some favored areas. 
• The use of Language used in this web there are some less consistent. 

c. Security

• Traveloka implements an international-standard security system to protect the confidentiality of data and transactions, so it's virtually assured that your security is guaranteed and there is no shortage. 
• If there is a fraud on behalf of Traveloka, there may be a mistake from the customers themselves who are less careful.

conclusion

  The conclusion, the use of Traveloka as a means to order e-ticket to be a good choice. Cheap and easy in the reservation process makes us as consumers choose a more practical.

References

• 2003-2018 by Study.com., https://study.com/academy/lesson/what-is-market-trend-analysis-definition-examples.htm.
• Sep 2017 by John Safenson, Traveloka presentation, http://ihgma.org/pdf/seminar/2-2-Role-of-E-Commerce-in-Hospitality-Industry.
• 2018 by Linkedin Corporation, Strategic Brand Analysis Traveloka, https://www.slideshare.net/TheresiaLusiyanti/strategic-brand-analysis-traveloka.
• 4 October 2017 by  Comparison of E-ticketing Analysis of Traveloka and Tiket.com, https://1008v.wordpress.com/2017/04/08/perbandingan-analisis-e-ticketing-traveloka-dan-tiket-com/.

#marketingtrend #syuencollege #collegesyuen #hotelstudent #assigmente-commerces

Payment System In Hotel Industry

 What is payment system?

  A payment system is any system used to settle financial transactions through the transfer of monetary value, and includes the institutions, instruments, people, rules, procedures, standards, and technologies that make such an exchange possible. A common type of payment system is the operational network that links bank accounts and provides for monetary exchange using bank deposits.

  Payment systems may be physical or electronic and each has its own procedures and protocols. Standardization has allowed some of these systems and networks to grow to a global scale, but there are still many country- and product-specific systems. Examples of payment systems that have become globally available are credit card and automated teller machine networks. Specific forms of payment systems are also used to settle financial transactions for products in the equity markets, bond markets, currency markets, futures markets, derivatives markets, options markets, and to transfer funds between financial institutions both domestically using clearing and real-time gross settlement  systems and internationally using the SWIFT network.

Method payment in Hotel

  Hotel is a business organization which runs solely for making money. Hotel earns money mainly by selling rooms. So, it is the major responsibility of a front office agent to collect the room payment from guest properly, generally, guest pay during their registration and in time of check out.

  Some method are widely used as methods of guest payment in hotel industry such as cash, credit card, personal check, direct selling, pre-payments are payments that may be required to reserve a hotel booking in advance of the hotel stay and mobile payment.

 

1. Cash Payment

   Some guest prefer to pay room charge by cash. Guests living for shorter period of time have such tendency. They do not expect to extend their in house credit by shopping having food in hotel. If he want to extend his credit then the front desk agent may collect his credit card imprint or politely request him to settle his account immediately in times of his extended purchase or use of my amenities. If a guest wishes for cash payment then in times of registration, the front desk agent should acquire full room rate and some anticipated usage amount such as room services to avoid fraud. If any guest don't wish to pay anticipated amount in times of registration then he will be charged and have to pay every times he purchase or use any service from hotel.

2. Credit Card Payment

  Payment through credit card has become the most common methods of payment. Some of the well known brands are American Express, Visa, Master card. The agent obtain the card in times of registration and has an imprint. In all the hotel there is a computer system by which agent can know whether the card is valid or not with sufficient amount of money. This is referred to as card approval. Computer automatically calculates anticipated amount of money to be charged by calculating room rate and amount to stay.

3. Payment By Personal Check

  Some hotel allows such method of payment while other has totally strict policy this method of payment. Personal check verification is a similar process like credit card. Through the issuing bank, fund to cover are verified. For the approval pf personal check hotel needs following points of information like guest's driver's license number, address, telephone number, contract details, etc. These think need to be written on the back side of the check. One point to be mentioned that travelers check and certified check do not need any approval because they are solely issued by exchanges of payment while those are issued.

4. Direct Billing

  

  

  

 Direct billing arrangement is made through guest or company and the front desk agent in advanced of the guest arrival In this case, the guest needs to just sign in the bill in times of check in ad check out. The agent just review guest credit application and check whether the bill exceeds the limit or not. Generally hotels offer to use this type of methods to their loyal guest or whom who are representative of any company with whom hotel has prior contract. Bills are sent to guest in their office or other addresses after they finishing staying in the hotel. 

5. Pre-Payment

  Requires payment at the time of booking for part or all of the hotel stay at the time of booking.

  If the booking is canceled, the amount or availability of a refund varies according to the rules associated with the specified booking code.

6. Mobile Payment

  

   Hotels that recognize this trend can offer a complete mobile experience, capitalizing on the many advantages mobile payments offer customers, such as speed and convenience, as well as the ever-important security benefit. 

  With payment details stored online, mobile payments create the fastest and simplest method for payment. One of the current disadvantages of the online booking process is its length. This is why many sites offer a progress bar, to ensure the customer that he has almost completed his booking. Mobile payments shorten this process, enabling users to make faster decisions and complete their bookings with just a 1-2 taps on their screen.

  

References

• "What is a Payment System?" (PDF). Federal Reserve Bank of New York. October 13, 2000. Retrieved 23 July 2015.
• November 08, 2016 Eran Feinstein Marketing, Online payment processinghttp://blog.directpay.online/increase-hotels-bookings-various-payment-methods
• 2014 free hotel management training blog, by Chetan'sWP copyprotect, http://www.hospitality-school.com/hotel-guest-payment-methods.

#assigmente-commerce #syuencollege #collegesyuen #hotelstudents