Marketing Trend In Any Industry

Market Trend Analysis

 

   Market trend is the process of evaluating changes to your market and anything that alters the market your company operates in. Looks at how your industry started in the market, how it's grown, and where it's expected to go.

    A market trend is a perceived tendency of financial markets to move in a particular direction over time.These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time.

Example Of Market Trend 

  Traveloka is one example of market trend. Traveloka is an Indonesian unicorn company that provides airline ticketing and hotel booking services online with the focus on domestic travel. 

About Treveloka 

 Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform, enabling customers to create moments together with their loved ones. Traveloka offers flights, hotels, trains, flight with hotel packages, attractions & activities, connectivity products, airport transports, and buses. 

  The company has established partnerships with more than 100 domestic and international airlines, serving more than 200,000 routes worldwide. It also has the largest direct accommodation inventory, varying from hotels, apartments, guest houses, homestays, to villas and resorts. Traveloka provides more than 40 payment options for customers in Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines,

with 24/7 assistance from local customer service in their native languages.

  

 

  The Traveloka mobile app has been downloaded more than 30 million times, making it the most popular travel booking app in the region.

How Traveloka Promote they Product

•  Creating additional benefits for special customers
  

• Creating special room type to include lunch or dinner

• Promomonday
• Combo deals

• Offering promotions with basic deal and minimum stay periods 

  Company Or Partners That Involves In Traveloka

Company or partner Hotel that involves in Traveloka

Company or partner Airline that involves in 
Traveloka

Advantages And Disvantages using the traveloka

Advantages

a. Systems & Technology

• Traveloka mobile websites and applications use the encrypted HTTPS private network. 
• For payment via credit card only, Traveloka partnered with CyberSource®, your credit card data can not be read and used by anyone. 
• The transaction process is fast, easy and highly efficient. 
• Offers a very cheap and competitive price from the original price. 
• Payment options vary. 
• Payment on Traveloka can be paid via Indomaret. 

b. Content User Interface

• The names and logos emblazoned give distinctive features and make it easy to be known to many people. 
• On the Traveloka web page he prefers a machine or airplane tikel search program as well as hotels. 
• Traveloka has original and unique content, as seen from promotional sentences and web explanatory sentences. 
• The placement of the ticket search menu template is very good and not too disturbing. 
• Attracts visitors to explore the blue theme as well as some banners and icons. 
• Ease of navigation and interaction can be seen from some bar features. 
• Traveloka show ratings and reviews from TripAdvisor 

c. Security

• Traveloka implements an international standard security system to protect the confidentiality of your data and transactions. 
• Secure deals on Traveloka with SSL Technology from RapidSSL with authenticated Certificates. 

Disvantages

a. Systems & Technology

• The price is very cheap make people do not believe. 
• Only serve the purchase of airline tickets and hotels. 
• Many irresponsible people abuse the authority by using the same web domain name 'Traveloka'. 
• Payment on Traveloka can be paid via Indomaret but can not with ePay BRI. 

b. Content User Interface

• The site is too crowded and a variety of gif, icon and other consumer makes with weak bandwidth, will be disrupted. 
• Scroll down is used to make users feel overwhelmed with a variety of placement widget and promo box more. 
• In international flights, it has not covered the whole world, only for some favored areas. 
• The use of Language used in this web there are some less consistent. 

c. Security

• Traveloka implements an international-standard security system to protect the confidentiality of data and transactions, so it's virtually assured that your security is guaranteed and there is no shortage. 
• If there is a fraud on behalf of Traveloka, there may be a mistake from the customers themselves who are less careful.

conclusion

  The conclusion, the use of Traveloka as a means to order e-ticket to be a good choice. Cheap and easy in the reservation process makes us as consumers choose a more practical.

References

• 2003-2018 by Study.com., https://study.com/academy/lesson/what-is-market-trend-analysis-definition-examples.htm.
• Sep 2017 by John Safenson, Traveloka presentation, http://ihgma.org/pdf/seminar/2-2-Role-of-E-Commerce-in-Hospitality-Industry.
• 2018 by Linkedin Corporation, Strategic Brand Analysis Traveloka, https://www.slideshare.net/TheresiaLusiyanti/strategic-brand-analysis-traveloka.
• 4 October 2017 by  Comparison of E-ticketing Analysis of Traveloka and Tiket.com, https://1008v.wordpress.com/2017/04/08/perbandingan-analisis-e-ticketing-traveloka-dan-tiket-com/.

#marketingtrend #syuencollege #collegesyuen #hotelstudent #assigmente-commerces